The challenge in branding Juan Manuel Escalante's binational workshop, Diagrammatic Machines, was developing the visual identity with a limited team in under two months, releasing promotional marketing simultaneously. The goal was to make creative coding feel accessible while still prioritizing conceptual depth for more experienced designers.

We built a modular brand system that balanced approachability with modernity, translating across language and cultural contexts. The workshop launched in the U.S. and Mexico, attracting participants from both design and non-design backgrounds.

Deliverables included a full brand package with print posters, stamped notebooks, bilingual instruction guide, screen-printed tote bags, enamel pins, stickers, social media assets with management, and a dedicated webpage, diagrammatics.net.